Brief: Monotype: Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films.
Back to the Future is one of the most successful and popular film franchises in film history and so its fan base is already loyal. Despite this there are some film fans out there that have not seen the films, so I am aiming it at them. Not forgetting the diehard fans, the age group is very broad but many 13-20 years old have not seen or even heard of the films. My final solution was three posters, one for each film, all three giving information in relation to the screening of the films but also promoting them and giving a sense of the film before even reading up about it. The app would allows the audience to have a digital copy of their entry into the screening but also give them the chance to dive deeper into the films with links to websites related to the Back to the Future franchise. The cinema tickets would work alongside the app, which allows fans and film goers the chance to print out the ticket to use as entry or order the ticket, which would be delivered by post.
